A Great Corporate Cock-up – EDF in the UK

George Monbiot in the Guardian 28 February 2013.

Take a ringside seat as a giant company beats the living daylights out of itself.

 

By George Monbiot, published on the Guardian’s website, 28th February 2013

“Who breaks a butterfly upon a wheel?” The current answer to Alexander Pope’s question is the power company Électricité de France (EDF). It is suing 21 climate change activists for £5m as a result of their week-long occupation of its power station at West Burton in Nottinghamshire.

In doing so it has made the biggest strategic mistake since McDonalds pursued two impoverished activists – and inflicted more damage on its brand than its critics had ever managed. The campaign against EDF’s vindictive bullying is snowballing with astonishing speed. During daylight hours yesterday, signatures on the petition against this lawsuit were coming in at the rate of 1,000 per hour.

(Contributor’s note: EDF is one of the nuclear companies currently wooing the South African government – let us be warned! Such arrogance is dangerous.)

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