Environment 360 4 December 2012.
With the relationship between utilities and their customers changing in unprecedented ways, new companies are deploying vast amounts of data and social psychology techniques to try to persuade people to use less electricity in their homes.
by dave levitan
Visit the website of Opower and your eye will be drawn to a counter in the corner, its digits ticking ever higher. The counter represents energy that the company says its customers have saved after it provided them data on electricity usage and employed behavioral science to change their consumption patterns. As of this writing, the counter is climbing past 1.62 billion kilowatt-hours…